Micro Influencers talk
Hi there, YES Micro influencers talk! I know this post is a long time coming. Today, you are hearing from me the (and let’s face it, the minds of other) Micro-inlfuncers! Micro meaning under 100K followers on IG. So first off…we are not def, dumb or blind. We can see when Macro (celebrity type) influencers are getting paid major bucks thanks to IG! You also hear how much they get paid thanks to E! network or TMZ and many others. I bet you have an idea where this is going.
When I say you are hearing from “others” I mean influencers that are in closed Facebook groups. Where we talk openly about the validity of campaigns and companies. Were they nice? Did they paid as promised? Where they a pain in the butt? Now, I am not starting this to be complicated in anyway. It’s simply for educational purposes. I’ve had many wonderful experiences with Brands big and small. I’ve formed GREAT relationships that I know will be around for as long as I pursue this passion.
I’m not your Fan, that is the customers job!
Just a month ago I had a major brand pay me that refuses to work with Celebrities to keep her expenses low. SMART! If that doesn’t tell you where the market is at, I don’t know what will. What I am finding is that occasionally brands think they can reach out to us little bloggers and build what I call “unpaid fans groupies” for their brand. While I do appreciate the product, that is not going to help me take my blog to the next level. Or help me to pay for my expenses as a business owner.
It’s the old saying Everyone has to eat.
I pay my accountant, my children’s daycare bills and my cleaning lady to perform their services. Let’s face it pay my photographer (my husband sucks at taking photos). I am not asking for the world. That’s the Macro Influencers job. See this article for Rate information and engagement rate facts.
Oh me? Something that you DO NOT know about me is that my mom worked in Advertising for over 35+ years. As Vice President of Media Operations. I went to a luncheon with her in Dallas probably a year and a half ago with other higher ups in the feild. I should mention I was the only blogger there, #tagalong #research. It was mainly for companies and industry leaders in Advertising to get familiar with using bloggers to help build their brand. A major topic was bloggers want to get paid for their work.
What I took home was this luncheon was, “You have to budget your brand for many levels of advertising. The highs…the mediums…and the lows. You can’t depend on Macros (celeb, luxury influencers) to do the job of many.” There are many levels of consumers. Let’s face it– do you think Kylie Jenner really needs to more $$$ in her pocket?? NO!!! My advice is pay the Micro Influencers, pay the Macro Influencers. Pay whomever is involved with making your brand the way you want it. Someone is creating work that you can’t do yourself.
Micro Influencers Talk
If I brought you here…you should know this is my blog and this is my opinion. Everyone has to budget from one thing to the next. Brands need to seek out people that truly think add value and that they can pay. If you do not see value in things I do, then please don’t act so enthusiastic about my profile/ image/ personal brand that I have worked so hard to build. It’s an insult to give a back handed compliment. “I think you are good, just not good enough to pay”.
For the “we want Authentic opinions” I create good storylines. If a product doesn’t fit I ask the brand if I can change the item. If I have a rash from a beauty product- I can’t be fake and say Oh I love this product it worked wonders for me. Not gonna happen here. I’m not taking the risk of my personal validity or what I bring to the table as a influencer.
At the end of the day you are not at a total loss. Your brand is still having a story told by a Macro Influencer. Honestly, people find us more relatable. And will most likely purchase from us because we are relatable
Our work together (if chosen to) is permanently on my profile.
Not everyone can make immediate purchases just because of code XYZ or want to. Sometimes consumers have to save money and make that purchase when they can. It’s simply advertising. And a budget. If you don’t like what this post, take it from this Forbes article.
Last note: I get paid at any opportunity that I can. I have the right to refuse just free product. My brand is growing. For products that I have never heard of and/or brands that reach out to me directly –it is at their best interest to make the blogger happy and pay me for my work.